Date: February 2020
Role: Digital Design / CRM
Concept: Showcasing Oroton’s AW21 Collection.
Date: March 2020
Role: Digital Design / CRM
Concept: Showcasing Oroton’s new collection “The Forager, an ode to digging a little deeper and discovering the simple things in life”.
Date: March 2020
Role: Digital Design / CRM
Concept: Showcasing Oroton’s best selling Margot Bags to reflect the AW21 look and feel of “The Forager“.
Date: March 2020
Role: Digital Design / CRM
Concept: Showcasing Oroton’s IWD tribute to the women that work there. Concept was rolled out across all digital channels.
In my role at Oroton, I was solely responsible for the design and coding of the blog posts at Oroton.com.au.
This page can be viewed here.
Botanical Event
Branding concept, execution and look and feel for the Oroton Botanical event.
The concept then set the tone for the preview for the AW19 collection.
The digital concept included animated insects.
This creative is an example of one of many eDM templates that I had designed and executed throughout the AW19 Season at Oroton.
A brand focused eDM, it was used to showcase new season product and imagery.
This email concept was created during my time at Strandbags.
The brief was to target an audience for the Lunar New Year, colours such as red and gold were used alongside similar coloured products.
My role in the SS17 Campaign for Strandbags was to assist in product selection, brief creation and art direction of the Photoshoot.
Post photoshoot, I was responsible for the direction of retouching and concept design layout for the images.
As the graphic designer I was responsible for the creation of a range of original prints and illustrations for some in-house brands at Strandbags. The brief was to create prints encompassing the aztec, surf/skate and floral trends of 2017 for an early-mid teen customer.
I was responsible for the best selling print 3 years in a row.
Laura Jones is a handbag brand that I have had the opportunity to examine and change the look and feel of.
A business style brand with a 30+ female demographic, the look I went for was a handwritten, shorter, more exclusive version of the existing "Laura Jones". I took direction to change the name to "LJ by Laura Jones" and gave it a more personalised feel through the handwritten font.
This was then applied to all branding collateral including swing-tags, signage and style guides.
Strandbags AW18 Campaign
A modern 1970s feel was the direction for this campaign, complementing soft tan leather with floral prints and 70s nostalgia.
This look and feel, alongside the promotion, was then carried across a range of mediums both print and digital.
Marikai is a handbag brand that I have had the opportunity to examine and change the look and feel of.
As Marikai is a young fashion brand with a female customer, fashion forward branding with a minimal colour pallet of black and white was created.
This was then applied to all branding collateral including swing-tags, signage and style guides.
Strandbags Mid-Season Sale Campaign
I've been responsible for the conception of the Mid-Season Sale campaign which was then used over many different platforms including Visual Merchandising POS and digital screens.
